Nowadays, consumers are becoming more and more rational. As a business, you must accurately grasp the psychology of consumers in order to achieve more profit without loss. In the process of price negotiation between merchants and consumers, the turnaround strategy is more used, not only for consumers, but also for merchants.
Let me illustrate with an example:
"Boss, how much does this suit cost?" A customer strolled into a specialty store counter, pretending to be careless.
"Welcome, this suit is currently the lowest price of 888 yuan." The boss hurried up to meet him.
"So expensive? Is there a discount?" the customer asked casually.
"The key depends on whether you want it sincerely? If you want it sincerely, let's sell 788 to you. I sell it to others for 888 yuan. It's your first time to come. I hope you can introduce more friends to you." The boss immediately make compromise.
"Still too expensive" the customer pretended to leave.
At this time, the boss was in a hurry and quickly said: "Then you say a real price, I can sell it if I can afford it, and forget it if I can't sell it."
"Hey, how do you say this, you are the boss, and you have the lowest price!"
"Well, since you are sincere, the minimum is 588, a lot of points, no more points." The boss pretended to be forced to helplessly.
"No, it's still a bit more expensive." The customer turned away.
   At this time, there will be two results. One result is that the boss watched the customer go away. This shows a problem: the boss has almost reduced the price to the end. At this time, if the customer buys back, the price must not be less. Another result is that if the boss wants to make a deal, he will quote his reserve price on impulse. The customer's goal is achieved and the customer is satisfied.
   In this process, the customer adopted the strategy of turning around, because he knew in his heart that this price was definitely not the reserve price, and there must be room, so the customer would think in his heart: The boss will definitely call me back. If the boss believes that the customer must buy, he will not give in, but if the boss cannot understand the consumer's psychology, he may quote the reserve price on impulse. In this process, the boss must also know when to turn around, and know how to refuse when customers make unreasonable requests. Only in this way can we safeguard our own interests. If the customer really needs it, when the price is almost close to the customer's psychology, they will take the initiative to buy back. To put it bluntly, this is a game process. During the whole process, if one party takes the initiative to turn back, which party will show his hole cards in advance. Will be in a passive position. The most important thing for a business to turn around is to grasp the psychology of prospective customers, when to turn around and when to compromise.